Generation Flux: The future of business is pure chaos.
“There are some times,” Patil explains, “when you can predict weather well for the next 15 days. Other times, you can only really forecast a couple of days. Sometimes you can’t predict the next two hours.”
The business climate, it turns out, is a lot like the weather. And we’ve entered a next-two-hours era. The pace of change in our economy and our culture is accelerating—fueled by global adoption of social, mobile, and other new technologies—and our visibility about the future is declining. From the rise of Facebook to the fall of Blockbuster, from the downgrading of U.S. government debt to the resurgence of Brazil, predicting what will happen next has gotten exponentially harder. Uncertainty has taken hold in boardrooms and cubicles, as executives and workers (employed and unemployed) struggle with core questions: Which competitive advantages have staying power? What skills matter most? How can you weigh risk and opportunity when the fundamentals of your business may change overnight?
By: Robert Safian
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